Update: 25.09.2023
Last week: 37 week 2023 (11.09.2023 - 17.09.2023)
Last full month: August 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 475 | 6.5% | 8.8% | -0.2 | 12 720 667 | 5.5% | 7.3% | -0.2 | 8.6% |
| MoM | 25 880 | -6.3% | 8.7% | -0.6 | 50 370 911 | -5.4% | 7.2% | -0.6 | 0.0% |
| YTD | 223 724 | 42.9% | 8.8% | 2.3 | 416 850 589 | 44.1% | 7.4% | 1.8 | 5.2% |
| MAT | 313 033 | 57.5% | 8.8% | 2.5 | 578 234 927 | 61.0% | 7.4% | 2 | 12.5% |
| BRAINMAX | |||||||||
| WoW | 897 | 12.3% | NA | NA | 3 107 851 | 9.8% | NA | NA | NA |
| MoM | 3 867 | 0.9% | 100.0% | 0 | 13 734 349 | 5.0% | 100.0% | 0 | 0.9% |
| YTD | 28 723 | 1757.9% | NA | NA | 97 712 976 | 1770.8% | NA | NA | NA |
| MAT | 37 364 | 2316.8% | NA | NA | 125 258 285 | 2298.1% | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 15 385 | 3.2% | 47.3% | 0.4 | 49 471 804 | 4.9% | 41.0% | 0 | 2.5% |
| MoM | 74 773 | -2.8% | 47.0% | 0.2 | 235 138 501 | 0.2% | 40.6% | 0.1 | -3.2% |
| YTD | 646 021 | 33.1% | 44.5% | 3.4 | 1 980 715 986 | 38.6% | 39.6% | 4.4 | 23.0% |
| MAT | 837 824 | 42.7% | 44.7% | 4.3 | 2 531 926 861 | 46.7% | 39.7% | 5.4 | 29.0% |
| MODELAX-N | |||||||||
| WoW | 20 247 | -13.5% | 18.5% | -2.2 | 6 617 892 | -14.8% | 9.9% | -1.4 | -3.2% |
| MoM | 98 106 | -8.4% | 17.8% | -1.9 | 31 420 165 | -7.9% | 9.7% | -0.9 | 1.3% |
| YTD | 806 423 | 314.7% | 18.7% | 13.8 | 254 957 257 | 286.8% | 10.4% | 7.7 | 8.3% |
| MAT | 973 355 | 400.6% | 16.7% | 13.2 | 311 492 026 | 372.6% | 9.4% | 7.4 | 4.2% |
| REDUXIN | |||||||||
| WoW | 10 331 | 5.0% | 31.8% | 0.8 | 50 986 463 | 9.5% | 42.2% | 1.8 | 2.5% |
| MoM | 50 751 | -2.8% | 31.9% | 0.2 | 245 850 741 | 1.4% | 42.4% | 0.6 | -3.2% |
| YTD | 486 464 | 6.5% | 33.5% | -5.2 | 2 119 501 243 | 6.7% | 42.4% | -6.6 | 23.0% |
| MAT | 631 760 | 9.6% | 33.7% | -6 | 2 706 033 083 | 6.5% | 42.4% | -8.1 | 29.0% |
| REDUXIN FORTE | |||||||||
| WoW | 2 906 | -4.2% | 8.9% | -0.6 | 11 951 956 | -8.2% | 9.9% | -1.4 | 2.5% |
| MoM | 14 174 | -10.3% | 8.9% | -0.7 | 58 016 501 | -6.0% | 10.0% | -0.6 | -3.2% |
| YTD | 121 473 | 42.4% | 8.4% | 1.1 | 468 260 228 | 45.6% | 9.4% | 1.4 | 23.0% |
| MAT | 154 847 | 49.2% | 8.3% | 1.1 | 596 738 693 | 54.5% | 9.4% | 1.7 | 29.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 223 724 | 42.9% | 8.8% | 2.3 | 416 850 589 | 44.1% | 7.4% | 1.8 | 5.2% |
| BRAINMAX | 28 723 | 1757.9% | NA | NA | 97 712 976 | 1770.8% | NA | NA | NA |
| GOLDLINE PLUS | 646 021 | 33.1% | 44.5% | 3.4 | 1 980 715 986 | 38.6% | 39.6% | 4.4 | 23.0% |
| MODELAX-N | 806 423 | 314.7% | 18.7% | 13.8 | 254 957 257 | 286.8% | 10.4% | 7.7 | 8.3% |
| REDUXIN CAPS | 486 464 | 6.5% | 33.5% | -5.2 | 2 119 501 243 | 6.7% | 42.4% | -6.6 | 23.0% |
| REDUXIN FORTE | 121 473 | 42.4% | 8.4% | 1.1 | 468 260 228 | 45.6% | 9.4% | 1.4 | 23.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 313 033 | 57.5% | 8.8% | 2.5 | 578 234 927 | 61.0% | 7.4% | 2 | 12.5% |
| BRAINMAX | 37 364 | 2316.8% | NA | NA | 125 258 285 | 2298.1% | NA | NA | NA |
| GOLDLINE PLUS | 837 824 | 42.7% | 44.7% | 4.3 | 2 531 926 861 | 46.7% | 39.7% | 5.4 | 29.0% |
| MODELAX-N | 973 355 | 400.6% | 16.7% | 13.2 | 311 492 026 | 372.6% | 9.4% | 7.4 | 4.2% |
| REDUXIN CAPS | 631 760 | 9.6% | 33.7% | -6 | 2 706 033 083 | 6.5% | 42.4% | -8.1 | 29.0% |
| REDUXIN FORTE | 154 847 | 49.2% | 8.3% | 1.1 | 596 738 693 | 54.5% | 9.4% | 1.7 | 29.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 475 | 6.5% | 8.8% | -0.2 | 12 720 667 | 5.5% | 7.3% | -0.2 | 8.6% |
| BRAINMAX | 897 | 12.3% | NA | NA | 3 107 851 | 9.8% | NA | NA | NA |
| GOLDLINE PLUS | 15 385 | 3.2% | 47.3% | 0.4 | 49 471 804 | 4.9% | 41.0% | 0 | 2.5% |
| MODELAX-N | 20 247 | -13.5% | 18.5% | -2.2 | 6 617 892 | -14.8% | 9.9% | -1.4 | -3.2% |
| REDUXIN CAPS | 10 331 | 5.0% | 31.8% | 0.8 | 50 986 463 | 9.5% | 42.2% | 1.8 | 2.5% |
| REDUXIN FORTE | 2 906 | -4.2% | 8.9% | -0.6 | 11 951 956 | -8.2% | 9.9% | -1.4 | 2.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 25 880 | -6.3% | 8.7% | -0.6 | 50 370 911 | -5.4% | 7.2% | -0.6 | 0.0% |
| BRAINMAX | 3 867 | 0.9% | 100.0% | 0 | 13 734 349 | 5.0% | 100.0% | 0 | 0.9% |
| GOLDLINE PLUS | 74 773 | -2.8% | 47.0% | 0.2 | 235 138 501 | 0.2% | 40.6% | 0.1 | -3.2% |
| MODELAX-N | 98 106 | -8.4% | 17.8% | -1.9 | 31 420 165 | -7.9% | 9.7% | -0.9 | 1.3% |
| REDUXIN CAPS | 50 751 | -2.8% | 31.9% | 0.2 | 245 850 741 | 1.4% | 42.4% | 0.6 | -3.2% |
| REDUXIN FORTE | 14 174 | -10.3% | 8.9% | -0.7 | 58 016 501 | -6.0% | 10.0% | -0.6 | -3.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs